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How to Get a Job in Tech When the Market Is Brutal

A person sketching plans and notes by hand at a wooden table - the deliberate, focused strategy a tech job search takes.

If you’re figuring out how to get a job in tech right now, here’s the uncomfortable truth: sending more applications is the one move that keeps you stuck.

The tech market in 2026 is genuinely hard. Layoffs, hiring freezes, and 200 applicants for every posted role. But the people who break through aren’t working harder at applying – they’re doing something completely different. So let me walk you through the system I run with my coaching clients, step by step.

Why “how to get a job in tech” isn’t an application problem

Here’s the thing: every cold application is a binary bet. You either hear back or you don’t, and most of the time you don’t. Networking is different, because networking compounds. One good conversation gives you a warmer read on the company, a sharper answer for the next interview, a referral, and sometimes a role that was never posted. Applications evaporate; relationships stack up.

So the first shift is uncomfortable but simple. Cap your cold applications at two hours a week, then pour the rest of your energy into people. If you’ve been stuck in the application black hole, this is exactly why.

Build a target list of 30 companies before you touch a job board

Most candidates start with job postings. That’s backwards. Instead, start with a list of about 30 companies that fit what you’ve actually done – your function, your company size, your industry, your specialization. Don’t build it from what’s hiring. Build it from where you’d win.

Then split it. Two-thirds should be companies that want you the most, where a hiring manager looks at your background and thinks “she already does this.” The other one-third should be companies you want the most, even when the fit is a stretch. Flip that ratio and you’ll end up with an exciting list that converts terribly.

This list becomes your networking funnel, not your application pile. It tells you who to talk to, long before a job ever gets posted.

Become the rhinoceros, not the unicorn

Nobody is the perfect candidate. The unicorn – the person who checks every single box – doesn’t exist, and chasing that standard just makes you feel unqualified. So stop trying to be the unicorn. Be the rhinoceros.

A rhino has a horn, four legs, and a tail. That’s enough shared attributes that a hiring manager looks at it and recognizes most of what a unicorn has. Your job in a tech search isn’t to hide your gaps – it’s to point hard at the pieces you do share. You’ve got the horn (the core function). You’ve got the legs (the scale and the stage). You’ve got the tail (the domain). Say that out loud. Don’t draw a circle around the one leg that’s thinner than the rest.

Hiring managers stack-rank finalists on a handful of concrete factors: have you done this function, at this scale, in this kind of company, at this level, and can you contribute in week one. Score higher on more of those than the other finalist, and you get the offer. For the inside view on what they’re actually checking, read what hiring managers look for.

Network into the team, not the hiring manager

Everyone chases the hiring manager. Honestly, it’s the worst move. The hiring manager has authority, so they’re guarded, and they’re already getting pitched by every candidate in the funnel.

Talk to the team instead. A future peer has no reason to perform for you. They actually want a say in who joins, so a cold note asking for 15 minutes about what it’s like to work there lands far more reliably than a pitch to the boss. That conversation also hands you the real problems the team is solving, which makes every interview answer sharper.

One more move most people miss: find someone who left the company in the last few months. They know the politics, they know why the role is open, and they’re free to talk because they’re out. That’s the highest-signal call you can make.

And when you send the connection request, send a note. My own numbers across about 240 requests: no-note requests get accepted slightly more often, but they reply to your follow-up roughly 0% of the time. With-note connections reply about 25% of the time. So if you want a conversation, the note is the whole game. If the idea of networking makes you cringe, that’s normal – even the research on why we resist it is worth five minutes. There’s still a right and a wrong way to do it, which is why I wrote up how to get referrals without the pitch.

Interview like you’ve already done the job

When they say “tell me about yourself,” they don’t want your life story. Really, they’re asking “tell me about me” – why are you the person who takes work off my plate? So answer that. Lead with the version of your experience that maps to their exact problem, prove it with one specific story and a real number, and make them feel like you’ve done this job before. The whole interview is a risk-reduction exercise for them.

In my practice, the tech clients who land fastest usually don’t have the flashiest resumes. They’re the ones who stopped applying cold, built the target list, and walked into the room sounding like the low-risk hire. My placed clients reach an offer in a median of about 94.5 days from the start of the program – and that number only counts the people who landed, so treat it as a rhythm, not a promise.

Aim at companies spending on AI, not cutting because of it

Here’s the counterintuitive part. The headline says AI is eating tech jobs. The data underneath is more specific. In a June 2026 analysis of 21,559 U.S. firms by Ramp and Revelio Labs, the companies in the top third of AI spending grew total headcount 10.2% and entry-level headcount 12% in the two years after adoption, while low-intensity adopters showed no real change. That sample skews tech-forward, though, so read it as a signal rather than gospel.

The takeaway for your search is concrete. Point your 30-company list at the heavy AI adopters, not the firms announcing cuts. Because the companies investing hardest in AI are often the ones still adding people around it.

How to get a job in tech: quick answers

How long does it take to get a job in tech? For my placed clients, the median is about 94.5 days from the start of the program to an offer. That figure excludes the still-searching tail, so treat it as a best-case rhythm. The clients who network before they need to tend to land on the faster end.

Is it harder to get a job in tech in 2026? Yes. But the pain isn’t spread evenly. Firms investing heavily in AI have kept hiring, while the ones cutting are simply the loudest.

Do you need a degree or a certification to break in? No. You need proof you’ve done the work. A specific story with a real outcome beats a credential every time.

Should you keep applying online at all? Apply, but cap it. Two hours a week on cold applications, and everything else on people. Cold applications are a coin flip; conversations build on each other.

What to do next

If you want to see which part of your tech search is actually leaking, take the RHINO quiz. Five minutes, no email required.

If the strategy piece is where you’re stuck – the target list, the sequencing, the where-to-aim – read 8 things I’d do to fix my job search strategy next.

If you’d rather have someone look at your specific search and tell you exactly what to fix first, book a free strategy call.

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